Longchamp spring/summer 2014 campaign

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Alexa Chung is one of the most popular and discussed persons in modern fashion and no wonder why many designer houses and labels want her to be the face of new campaigns. At this time she was chosen the face of Longchamp spring/summer 2014 campaign. She looked so beautiful and attractive wearing those super stylish and colorful designs.

Longchamp spring/summer 2014 campaign

Longchamp international communications director Marie-Sabine Leclerq commented later.

“For the new Escales collection – which is cheerful, colorful, and bursting with energy – we needed a woman who was both chic and modern. Alexa Chung is the woman who embodies it the best. Her enchanting gaze which is very strong and very present, gives the campaign a lot of personality. She has energy and confidence.”

 Longchamp spring summer 2014 campaign

The entire campaign and photo shoot is all about romanticism and ethereal allure thanks to both Alexa Chung and label’s new spring silhouettes.

Campaign was shot in St-Tropez by Max Vadukul. Gallery shows beautiful places of the city and our beauty bunny having so much fun. Retro car and bright colors of the city are completed with so adorable summer clothing.

Alexa Chung

Longchamp spring summer 2014 campaign

Longchamp spring summer 2014 campaign Alexa Chung

Longchamp spring/summer 2014 campaign showed only few examples from coming collection like dresses, handbags and shoes but it is only the small part of new collection. All we can do now is to be patient and wait for the collection to be launched.

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