Prints have been dominant in Fashion since 2000 BC. Till almost 18th century flora was the main inspiring motif in prints. With the advent of technology and globalisation, prints saw new patterns being developed. Artists/ illustrators/graphic designers find inspiration in anything surrounding the daily life. From a creatively simulating object of art to a psychedelia inducing trance music, from banal objects of daily life like camera, ludo, fan, spectacles, bicycle ( Yes, these were the elements doing rounds since last 3-4 years) to picturesque landscapes. Through re-imagining the mediocre, the ordinary became playful and even precious.
Prints are BIG on trend yet again for Spring Summer 2015. Lets see how the international and the Indian runways were filled with it.
I was definitely bowled over the eclectic mix of colors against the pristine white backdrops in few designs of Manish Arora. He style involves rich palette of psychedelic colours and kitsch motifs in garments that combine traditional Indian crafts like embroidery, appliqué and beading with Western silhouettes
Mara Hoffman – my new favorite designer from New york fashion scene to watch out for. She has a very boho chic style inspired from world travel, nature and photography. Chic patterns and cuts in a riot of colors. Katy Perry, Halle Berry, Megan Fox, Rihanna, Jennifer Lopez, Drew Barrymore, Lauren Conrad, Eva Longoria Parker are a small list of her clients.
Valentino showcased a collection with a mix of North African inspired embroidery and prints , rich in colors and fluid in silhouettes. I loved the mix of rich colors against the backdrop of neutral black color.
Masaba has been the unofficial Queen of prints in Indian fashion Industry. She took the fashion world by storm with her bold patterns and bright color combinations. At first they looked very runway-ish to me, gradually I fell head over heels in love with this outlandish concept of wearing a camera print or a mythologically inspired print.
Yogesh Surendri, Pankaj and Nidhi, Anupama Dayal , Masaba and now Quirk Box are the few Indian Designers who have treated prints as their main forte.